A LIFE Story
Last year we set out to understand people's discontent in Biopharma. A LIFE Story project is helping the world at large re-envision biopharma through LIFE stories about importance of genuine, though often poorly understood, connections that impact day to day living.
WORK
The Adynxx team had an inside joke that they stopped at the 2 'Xs' by saying, 'when 3 'Xs' are just too many.' Because their pain solution discovery in a pain gene, lead designer Rick Erickson recognized the serendipity of the 2 Xs; they form the raw shape of DNA's double helix. We underscored the key function of their technology in breaking the DNA chain of pain by making the helix non continuous. We finished out the mark by creating a custom font unique to the company

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Concept Work


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