A LIFE Story
Last year we set out to understand people's discontent in Biopharma. A LIFE Story project is helping the world at large re-envision biopharma through LIFE stories about importance of genuine, though often poorly understood, connections that impact day to day living.
BRANDING
SHAPING POINTS OF INTEREST
A narrative...about stories
VISUAL
VERBAL
THAT THINKING FEELING
VISUAL BRAND
A logo...and everything else the humans you communicate with will use to create images that fit in their mental/emotional view of your venture.
Understanding Logos
What makes your venture's visual identity stand out is making sure it doesn't stand still.
The work examples featured
have two things in common:
1. They represent something unique about their companies.
2. They were designed to elaborate the company story as avatars capable of 'acting out' in response to a company's changing contexts.
Featured projects
Click logo to see project
VERBAL BRAND
...and everything else the humans you communicate with will use to understand how they fit into your venture's storyline.
THE PLACES YOU SPEAK
Primary, secondary and tertiary platforms where written and spoken stories are told; Online, at a pivotal VC pitch – all the places you directly and indirectly communicate ideas –
Web – Print – Media
