A LIFE Story
Last year we set out to understand people's discontent in Biopharma. A LIFE Story project is helping the world at large re-envision biopharma through LIFE stories about importance of genuine, though often poorly understood, connections that impact day to day living.
WORK
Novosteo
When it comes to identifying broke bones, nothing much has changed but on the healing front, a lot has, thanks to Novosteo's precise drug-targeting platform that takes small molecules, peptides or large molecules and delivers them directly to the site of rare skeletal diseases, bone cancer and Injuries in we humans' most important structural organ - the skeleton.
Brand Focus
It was decided to make do with the company's existing logo but as with any branding effort, their story ran easily without a new visual identity. This quick turn project paid huge dividends for the client, being immediately bought by another company that rolled the technology into other significant assets in the acquisition portfolio. Sometimes, that's the mission and we know how to get it done.
