In my role as design lead on a four member team assembled by the Taproot Foundation, I translated brand research into visual brand for the Youth Law Center. A renowned nemesis of juvenile justice institutions, YLC's mark needed to convey key components of their storied success as a significant change agent with local and national impact.
The base logo symbol is an avatar (whose pre fidget spinner form...inspired its infamous 2017 trend? Perhaps), a singular force of many; protector, protected – serendipitously unified throughout local, state and national legal and political channels to both change policy and the lives of youth at risk.
The logo's intent is to facilitate the numerous narratives surrounding the impact of YLC's work in all things related to at risk youth. Their work covered foster parenting, early childhood development and even the Baby Elmo Project, a program introduced to California youth incarceration institutions un which incarcerated parents were taught parenting skills.
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1. Breaking away from old patterns
2. Symbol play
3. Ad messaging concepts for early childhood development awareness