Black ink on white paper - just what you'd expect from a technical medical writing company. To play up the fact of black and white thinking, processes and overall industry expectations, a savvy branding choice was to use standard everything with a 'information running down a page' concept to suggest ideas in solution. The rest speaks for itself. While we created a website, branding was the main focus for this company whose aim to be acquired was accomplished within a year.
Web + Branding