A LIFE Story
Last year we set out to understand people's discontent in Biopharma. A LIFE Story project is helping the world at large re-envision biopharma through LIFE stories about importance of genuine, though often poorly understood, connections that impact day to day living.
Perhaps foreshadowing the fidget spinner years ahead of its arrival, the YLC visual ID was designed with mobility in mind. Possessing the ability to move and morph and propagate among its many talents, the Avatar embodies the stories of those that YLC touches. Youth Law Center is a nation-leading NPO impacting key issues surrounding Juvenile Justice; incarcerated youth rights, foster care and early child development and the well known Baby Elmo project.


















Animations for online collaterals
EXPLORATIONS

1. Breaking away from old patterns
2. Symbol play



3. Ad messaging concepts for early childhood development awareness

