Perhaps foreshadowing the fidget spinner years ahead of its arrival, the YLC visual ID was designed with mobility in mind.  Possessing the ability to move and morph and propagate among its many talents, the Avatar embodies the stories of those that YLC touches. Youth Law Center is a nation-leading NPO impacting key issues surrounding Juvenile Justice; incarcerated youth rights, foster care and early child development and the well known Baby Elmo project.  



Animations for online collaterals


1. Breaking away from old patterns 

2. Symbol play

3. Ad messaging concepts for early childhood development awareness