A LIFE Story
Last year we set out to understand people's discontent in Biopharma. A LIFE Story project is helping the world at large re-envision biopharma through LIFE stories about importance of genuine, though often poorly understood, connections that impact day to day living.
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |  |
 |
How do you get to the root of a language that uses just 4 letters, no more, to form the most amazing communicative complex thus far understood by humanity? Ask Adynxx. And so the challenge - to find an equally paired down solution
Precise and diffucult language, mountains of information, extreme knowledge depth; these aspects are the concern of PFLUENT. The name may seem at first incongruous for a medical writing company - then comes a startling image:
"pfluent," black-on-white paper, water streaming through the name to somewhere off the page. Information in solution carried...to clients, to programs, to market - all targeted endpoints for biotechnology research.
 |  |  |
|---|---|---|
 |  |  |
 |  |  |
 |  |
PFLUENT
AXISTAT
NUMBERS MAGIC
"We plan to be the best option for statistical programs for the biotech industry," got our team to work creating a personality, name first, to live up to this startup's declaration for this immense industry. Symbols in imagery and language communicate all things statistical (precision, variability, insight, abstraction, strategy) were employed throughout their many collaterals.
 |  |  |
|---|---|---|
 |  |  |
 |  |