Every Child Outdoors Foundation
ECO stands conveniently for "Every Child Outdoors." The organization is an outdoor science education advocacy group leading the march of youth back into Nature. Our branding combines an on-point name/mission statement with a symbol; a little girl, back turned to us, whisked playfully away into Nature, seeming to call to viewers to follow. Brand is reinforced by a generous scatering of kids in positive relationship to Nature.