Amgen's Rapatha – Neutralize the Badass LDLs
Oculus VR LDL reduction Game
Amgen has what may turn out to be the world's best in class LDL lowering product and they wanted to give their conference attendees their own virtual stab at these high blood pressure globular villans. In the Game players would target LDLs with their very own superhero Repatha™ molecule.
I was lead design for the creation of these story boards that show the progression of game play where players would seek out the LDL and release the red the Repatha™ molecule to reveal product marketing info. It was a real stretch for Amgen and judging by the reception after the conference, it was a real success for their program. Click on images below to see full screen image