A LIFE Story
Last year we set out to understand people's discontent in Biopharma. A LIFE Story project is helping the world at large re-envision biopharma through LIFE stories about importance of genuine, though often poorly understood, connections that impact day to day living.
Know thy user
Is it science . . . some other drama perhaps?
– Probably
User Research, Requirements, Journey Mapping, Experience Flow, Wireframes, Interactive Prototyping
USER RESEARCH
...testing assumptions by getting out of the office and having conversations.
I can think of no other way to understand anything meaningful or of any relevance to any problem needing solved for the collective we call humanity than listening, no matter what role you play in the development of useful and used apps.
UX/UI OPTIMIZATION
...co-planning between design and development teams with focus on back & front-end compatibility
Thoughtfully designed prototypes, iteratively executed through ongoing discovery processes around user and use scenarios