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Mental Health Provider

BRAND

Dr. Kai Arden is a San Francisco psychiatrist whose unique approach to psychotherapy deserves an equally unique approach to conveying her story visually. What she does, at first blush seems pretty straight forward, so much so, in fact, that it would be easy to mistake her for any other mental health provider. The Human Elements believed it was worthwhile to get to understand what made Dr. Arden different. We developed a symbol that resembles the iris of the eye with a sort permeable boundary through which the matter of inner and outer matter traverse freely.

ONLINE COLLATERAL – AKA INTERACTIVE BUSINESS CARD

Dr. Arden's website is deliberately simple featuring abbreviated copy that touches on issues that would be familiar to anyone who is asking big questions about their place in the world at large and small.

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